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The do’s and don’ts of email delivery
It may come as no surprise that here at VerticalResponse, we love email. After all, it’s what we do! But there’s more to it than that — email is a killer marketing tool. In a recent study, the Direct...
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The surprisingly best times to send your email marketing campaigns
When asked about the best time to send email, email marketers have often replied, “Tuesday through Thursday morning, between 8 and 10 am.” It’s been common knowledge throughout the industry that people...
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Email anti-spam laws around the world
To combat spam emails, many countries — including the United States and Canada — have enacted anti-spam legislation. Email marketers must be careful not to run afoul of these laws. In many cases,...
View Article6 easy email marketing metrics you can use today
When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which...
View Article5 tips to increase email open rates
We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages...
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